Lead Generation & Performance Marketing
From click to move-in.
A measurable, AEO-first lead generation program tied to occupancy. Cost per acquisition and lead quality matter more to us than raw lead volume.
What we build
Call tracking & attribution, powered by CallRail
Call tracking numbers
- CallRail deployed for both call tracking and conversation analytics
- Dynamic number insertion across site and campaigns
- Multiple tracking numbers support campaign attribution, location-specific reporting and MarTech integrations
- Calls integrated directly into Yardi by source
Conversation intelligence
- Automatically transcribes and analyzes every call
- Surfaces customer intent, recurring questions, lead quality and call outcomes
- Informs campaign optimization and sharper messaging
- Gives a deeper view into how prospects engage through their decision journey
Marketing automation & email
Platforms implemented
- HubSpot
- Salesforce
- ActiveDEMAND
- Yardi native automation
- WelcomeHome
- Aline
Workflows & scoring
- Nurture workflows at corporate and community level
- Lead scoring built from actual tour and move-in outcomes
- Routing rules by community, care level and inquiry source
- Re-tuned as the data set grows
We optimize for occupancy, not vanity metrics.