Investment, References & Next Steps
Where we are, and where we can go together.
A flexible structure built around an integrated marketing fee, with project-based components scoped to match your priorities.
Today and tomorrow
Today
- An established package built around our integrated marketing fee, with project-based components scoped to current priorities
- A clear, itemized process for how ad dollars are allocated and spent per community
- Budget set per community against occupancy need, tracked and reported at community level
- Every buy reconciled and post-audited, with monthly reallocation recommendations based on cost per move-in
Tomorrow
- A fully integrated partner across everything: AEO/SEO, paid media, content, PR, analytics and more, under one roof
- Fractional CMO-level strategic support, so PSL gains senior marketing leadership without adding headcount
- Cluster market planning and an expanded 2027 activation timeline once Further/HubSpot scoping is finalized
Compensation philosophy
Why now, not before: the existing engagement was scoped to a defined set of services. This RFP is the moment to formally expand scope, not evidence we were holding back.